Why brilliant innovations often struggle to gain widespread societal acceptance 🚧
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When a new technology or product is introduced, not everyone starts using it at the same time. People adopt new things at different speeds. Let’s look at how this works, what the “chasm” is, why it matters, and how companies can overcome it to succeed. What Is the Technology Adoption Lifecycle? The technology adoption lifecycle shows how different groups of people start using a new product over time. It is shaped like a bell curve. Figure 01: Technology Adoption Lifecycle Table 01: How different groups adopt new technologies over time This table shows how different groups adopt new technologies over time. It begins with a small group of Innovators (2.5%) who love trying new things first, followed by Early Adopters (13.5%) who are open to new ideas but need some proof. The Early Majority (34%) waits until the technology is proven useful, while the Late Majority (34%) adopts only when many others have already done so. Lastly, Laggards (16%) are the most resistant and often adopt tec...